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Cycles and Changes: Why and When You Need to Bring a Smart Macro Trend Framework to Your Business

August 22, 2019 by Stephen Denny

Why – and when – do you bring macro trend research into play for your business? The answer is simple: you bring trend research in when you’re in a cycle that needs big picture input or when something important has changed and you need a broader worldview to deal with the ramifications. I’ve spoken to […]

Filed Under: Uncategorized Tagged With: account based marketing, account planning, customer insight, marketing research, product launch, product marketing, strategic marketing, strategic planning, trend research

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