Planning for the unthinkable has become the top priority. It doesn’t matter what business you’re in. If you lead a business, you’re now in the contingency business. Everyone is now a corporate strategy planner. You have to look at the things that will never happen and then provide a workable plan to survive, and potentially […]
Walking Through the Minefield of “Brand Values” in a Divided America
Every publication in America has a lead off article this morning featuring the word, “polarized.” Without much need for deep consideration, we can all agree we’re a much-divided nation. How divided are we? Of course we have “our” and “their” TV networks, news aggregators, and websites. But we also have “our” and “their” restaurants, clothing […]