Every publication in America has a lead off article this morning featuring the word, “polarized.” Without much need for deep consideration, we can all agree we’re a much-divided nation. How divided are we? Of course we have “our” and “their” TV networks, news aggregators, and websites. But we also have “our” and “their” restaurants, clothing […]
Brand Values vs. Brand Militancy: A Short Series of Cautionary Tales
ESPN made a mistake. In believing that the network stood for something far bigger than sports reporting, it decided that its real role in American culture was political militancy. It paid a heavy price for this misstep, losing 15 million subscribers over a period of 8 years. Now, with its brand and finances in tatters, […]