McDonalds franchisees write a letter to corporate asking for a “southern-style chicken sandwich” to compete with, ahem, Chick fil A. Popeye’s Fried Chicken launches a competitor and pokes the market leader on Twitter, attempting to start a social media flare-up that can only result in more awareness of their new offering. Wendy’s weighs in, suggesting […]
The Rise of Info-Immersives: New Trends and Insights Into Technology’s Impact on Global Culture from 13,000+ Interviews in 12 Countries
Technology has emerged as the single most profound cultural driver in the world today. This emphasis on “culture” is meaningful, too. Where it once was an entertainment medium emerging into a productivity ecosystem, technology now surrounds us. We’re immersed in it, both actively and passively. This cultural shift has significant implications for brands struggling to […]