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Chicken Wars, Culture Wars, and Killing Giants-style Disruption: Chick fil A vs Popeye’s vs “New Player Entering Game”

August 23, 2019 by Stephen Denny

McDonalds franchisees write a letter to corporate asking for a “southern-style chicken sandwich” to compete with, ahem, Chick fil A. Popeye’s Fried Chicken launches a competitor and pokes the market leader on Twitter, attempting to start a social media flare-up that can only result in more awareness of their new offering. Wendy’s weighs in, suggesting […]

Filed Under: Competitive Strategy Tagged With: chick fil a, culture wars, food culture, Killing Giants, killing giants framework

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