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Institutionalizing Uncertainty: Scenario Planning and the Post-Covid-19 World

June 5, 2020 by Stephen Denny

Planning for the unthinkable has become the top priority. It doesn’t matter what business you’re in. If you lead a business, you’re now in the contingency business. Everyone is now a corporate strategy planner. You have to look at the things that will never happen and then provide a workable plan to survive, and potentially […]

Filed Under: Competitive Strategy Tagged With: business strategy, corporate strategy, Covid-19, scenario planning, strategy

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