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Brand Values vs. Brand Militancy: A Short Series of Cautionary Tales

May 28, 2019 by Stephen Denny

ESPN made a mistake. In believing that the network stood for something far bigger than sports reporting, it decided that its real role in American culture was political militancy. It paid a heavy price for this misstep, losing 15 million subscribers over a period of 8 years. Now, with its brand and finances in tatters, […]

Filed Under: "Raw" Book Tagged With: advertising, brand alignment, branding, marketing, marketing strategy, Raw, values alignment

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