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Denny + Leinberger Strategy

Insights Provoke Actions. Actions Drive Results.

Insights Provoke Action.
Action Drives Results.

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Today’s Brands Need Heroic Credibility

December 4, 2020 by Paul Leinberger

From Branding Strategy Insider, October 27, 2020, by Paul Leinberger Consumers have grown to distrust curated media and traditional marketing. They want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. They don’t want the polished media release, the staged press conference and the practiced responses. How, then, do brands […]

Filed Under: "Raw" Book, External Article Tagged With: brand values alignment, branding

Meet the New Capitalism. Same As the Old Capitalism.

February 25, 2020 by Stephen Denny

I wrote a piece over at Inc.com the other day that should be cross-posted over here, as well, on the subject of stakeholder capitalism. It’s very much in vogue to say how capitalism is dead, or shareholder capitalism has failed, etc., etc., all of which is somewhat ridiculous on its face. What we’ve clearly seen […]

Filed Under: Competitive Strategy Tagged With: Brand Values, brand values alignment, Davos, shareholder capitalism, stakeholder capitalism, WEF

3 Rules that Define Corporate Leadership in a Digital Age

January 24, 2020 by Stephen Denny

In an age dominated by technology – and where our workers have the same needs and expectations as our customers – how is a smart leader to actually lead? New research points out 3 major megatrends that define leadership in a digital age.

Filed Under: "Raw" Book, Culture & Technology Intersection Study Tagged With: Brand Values, brand values alignment, corporate culture, corporate responsibility, Culture & Technology Intersection study, Denny Leinberger Strategy, digital leadership, leadership, leadership development, Paul Leinberger, Stephen Denny, Unfiltered Marketing, Unfiltered Marketing book

Recent Posts

  • How Adidas Approaches Co-Creation by “Swimming in the Culture”
  • Today’s Brands Need Heroic Credibility
  • Unfiltered Leadership In Times Of Crisis

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