From Branding Strategy Insider, October 27, 2020, by Paul Leinberger Consumers have grown to distrust curated media and traditional marketing. They want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. They don’t want the polished media release, the staged press conference and the practiced responses. How, then, do brands […]
I wrote a piece over at Inc.com the other day that should be cross-posted over here, as well, on the subject of stakeholder capitalism. It’s very much in vogue to say how capitalism is dead, or shareholder capitalism has failed, etc., etc., all of which is somewhat ridiculous on its face. What we’ve clearly seen […]
In an age dominated by technology – and where our workers have the same needs and expectations as our customers – how is a smart leader to actually lead? New research points out 3 major megatrends that define leadership in a digital age.