Technology is the biggest and most profound cultural driver in the world today. Technology impacts every facet of our lives, 24 hours a day. It’s changed how we communicate, collaborate, work and play. We’re surrounded by it. We don’t turn off. Companies are scrambling to understand how to take advantage of this shift. They’re struggling to develop “digital strategies” and pondering whether they should embrace a more “virtual” workplace. They all know they have to do something. It’s more complex that just shifting traditional advertising dollars online. Wants, needs and expectations have changed – and understanding these new rules is critical to everyone’s long-term success.
The Culture & Technology Intersection 2019-2020 study explores how this global market of connected individuals is redefining their personal and work lives. Distilled from the research that supported the 2011 book, Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio), the study compiles the inputs from over 1,500 in the US, exploring areas from the future of the brand/consumer relationship and the future of the digital footprint to the future of work.