It’s all about FOCUS (in the US, at least)… 2 to 1 preference in general population among knowledge workers and almost 3 to 1 with senior managers. The French? Collaboration trumps focus. China wants fresh perspectives on complex problems more than focus. One size never fits all!
Technology has emerged as the single most profound cultural driver in the world today. This emphasis on “culture” is meaningful, too. Where it once was an entertainment medium emerging into a productivity ecosystem, technology now surrounds us. We’re immersed in it, both actively and passively. This cultural shift has significant implications for brands struggling to […]