ESPN made a mistake. In believing that the network stood for something far bigger than sports reporting, it decided that its real role in American culture was political militancy. It paid a heavy price for this misstep, losing 15 million subscribers over a period of 8 years. Now, with its brand and finances in tatters, […]
Note to CMO: You Can’t Win Like Trump. But You Can Tap the Same Global Macro Trends that Put Him in the White House
Dear CMO: Before we even start, the answer is no. You’re not any more Donald Trump than you were Barack Obama. They’re both unique individuals in a particular space and time in history. So in the spirit of making this a valuable learning experience, do not attempt to shoe-horn yourself into “The 5 Leadership Lessons […]
Open Offices Are Losing Some of Their Openness
It’s all about FOCUS (in the US, at least)… 2 to 1 preference in general population among knowledge workers and almost 3 to 1 with senior managers. The French? Collaboration trumps focus. China wants fresh perspectives on complex problems more than focus. One size never fits all!
The Rise of Info-Immersives: New Trends and Insights Into Technology’s Impact on Global Culture from 13,000+ Interviews in 12 Countries
Technology has emerged as the single most profound cultural driver in the world today. This emphasis on “culture” is meaningful, too. Where it once was an entertainment medium emerging into a productivity ecosystem, technology now surrounds us. We’re immersed in it, both actively and passively. This cultural shift has significant implications for brands struggling to […]