We’re happy to say that Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World (Weiser/Career Press 2020) is now on sale. Based on four years of global quantitative research into the intersection of technology and culture, Unfiltered Marketing provides business leaders from the C-suite to the front lines […]
Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
Election 2020: “Raw” versus “Peak Outrage”: Competing Trends Shape the 2020 Presidential Election
On Friday, October 23, after the final presidential debate, President Donald Trump held a rally in Florida that featured something rare even for a Trump event. At the rally, there were large screens showing video clips that he would reference like colossal visual aides during his speech. Don’t take my word for it, he seemed […]
Institutionalizing Uncertainty: Scenario Planning and the Post-Covid-19 World
Planning for the unthinkable has become the top priority. It doesn’t matter what business you’re in. If you lead a business, you’re now in the contingency business. Everyone is now a corporate strategy planner. You have to look at the things that will never happen and then provide a workable plan to survive, and potentially […]
COVID-19 AND RE-THINKING THE BALANCE BETWEEN INDIVIDUAL PRODUCTIVITY AND COLLABORATION
I wrote a piece up on Inc.com entitled, “3 Ways to Inspire Innovation From Remote Teams,” that touches upon a critically important point that frankly needs a deeper dive than what my editors over there typically want. Thus, the double click here. There’s more to it than just saying the work from home workstyle gives companies ways to foster greater innovation […]
Identity Is the New Currency: Reputation Management and Google’s Knowledge Panels
It dawned on me after connecting a new domain and email account to MailChimp and having my first test email come back with a “we’re not sure who sent this email” error message that identity is the new currency in the digital world. This isn’t a hard sell, I’m sure. Look in your junk […]
Meet the New Capitalism. Same As the Old Capitalism.
I wrote a piece over at Inc.com the other day that should be cross-posted over here, as well, on the subject of stakeholder capitalism. It’s very much in vogue to say how capitalism is dead, or shareholder capitalism has failed, etc., etc., all of which is somewhat ridiculous on its face. What we’ve clearly seen […]
3 Rules that Define Corporate Leadership in a Digital Age
In an age dominated by technology – and where our workers have the same needs and expectations as our customers – how is a smart leader to actually lead? New research points out 3 major megatrends that define leadership in a digital age.
Walking Through the Minefield of “Brand Values” in a Divided America
Every publication in America has a lead off article this morning featuring the word, “polarized.” Without much need for deep consideration, we can all agree we’re a much-divided nation. How divided are we? Of course we have “our” and “their” TV networks, news aggregators, and websites. But we also have “our” and “their” restaurants, clothing […]
Chicken Wars, Culture Wars, and Killing Giants-style Disruption: Chick fil A vs Popeye’s vs “New Player Entering Game”
McDonalds franchisees write a letter to corporate asking for a “southern-style chicken sandwich” to compete with, ahem, Chick fil A. Popeye’s Fried Chicken launches a competitor and pokes the market leader on Twitter, attempting to start a social media flare-up that can only result in more awareness of their new offering. Wendy’s weighs in, suggesting […]