Dr. Paul Leinberger and Stephen Denny spot trends, apply leverage, and create opportunities that are often hidden in plain sight. We’re big believers in connecting the dots and showing in detail how market trends and insights can drive your strategy. We’ve worked both on the agency side as well as in senior management positions in Fortune and Global 500 companies, both in thought leadership positions as well as managing P&L responsibilities in industries ranging from apparel, automotive, banking, consumer packaged goods, food, retail, services, and technology.

The Team

Paul Leinberger

Paul Leinberger is a best-selling author, speaker and consultant helping companies craft market-leading brand strategies, develop competitive positioning, and understand the impact of changing consumer trends. He is the co-author of the international best-seller The New Individualists: The Generation After The Organization Man (New York: HarperCollins, 1996).

The roster of companies Paul has consulted for includes Apple, Hewlett-Packard, Intel, Symantec, Microsoft, Sony, Cisco, Starbucks, General Mills, Nestle, S.C. Johnson, Kimberly-Clark, Unilever, Nordstrom and Disney.

Paul holds a Ph.D. in organizational and social psychology and a Masters of Urban Planning (Highest Honors). He lives in Irvine, California.

Stephen Denny

Stephen Denny is an author, speaker and consultant helping emerging and well-established brands define (or re-define) their competitive positioning. He is the author of the book Killing Giants: 10 Strategies to Topple the Goliath in Your Industry (New York: Portfolio, 2011 and London: Penguin Books Ltd., 2011).

The roster of companies Stephen has consulted for and spoken to ranges from start-ups to Global 500 players, including Jabra, GN Resound, The North Face (a division of VF Corporation), Altria, Hewlett-Packard, Elsevier, Campbell’s Soup Company, Koodo Mobile, Vibram US and others. He is a frequent speaker on competitive strategy and marketing. Prior to consulting, Steve was a 20+ year senior marketing executive at Plantronics, Sony, OnStar (General Motors), and Iomega.

Stephen has lived and worked in both the United States and Japan, has an MBA from the Wharton School of the University of Pennsylvania, and lives near Santa Cruz, California.